1. Review your business plan regularly
Hold planning meetings every 3-6 months that involve key members of staff. Do you need to recruit more people, spend more on marketing or prioritise different areas of the business?
2. Consider seeking investment
If you need an injection of capital to help take your business to the next level, there are now many options, from the banks to crowdfunding and business angel investors. Programmes such as Start Up Loans, can often help if the banks can’t.
3. Embrace digital
Traditionally digital or IT was part of the operational side of a business but today, digital should sit at the heart of every enterprise and business model.
4. Work with a mentor
Research has shown that businesses that seek support are much more likely to thrive and grow. Mentors are simply business people with the practical experience and expertise to help you make the right choices for growing your company.
Getting a product in front of people can often determine success. Make sure you have a clearly defined marketing and communications plan that includes PR, advertising, direct mail, online and social media.